ABOUT<\/span>\u00a0 |<\/span> <\/span>we make mail easy<\/span><\/h1>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” custom_padding_tablet=”0px|||||” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_line_height=”2.3em” header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nWe Respond with Service<\/h2>\n<\/div>\n\nWe provide our customers with the most reliable and economical mailing and graphics services in the industry, allowing them to realize the efficiency of automation and the optimal postage savings allowed by the post office, as well as design and print management services to help our clients streamline their projects. We now offer trade show and exhibit displays\u2014integrating all your marketing needs!<\/p>\n<\/div>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_line_height=”2.3em” header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nCompany History<\/h2>\n<\/div>\n\nDirect Response, Inc. was established in 1995.<\/p>\n
The business has grown and expanded over the years both in services offered and square footage to accommodate greater efficiency. Although we have kept up with technological improvements, our goal is to do business by making sure each client’s needs are met, no matter how small or large.<\/p>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/dr_truck.jpg” title_text=”dr_truck” show_bottom_space=”off” force_fullwidth=”on” show_bottom_space_tablet=”off” show_bottom_space_phone=”on” show_bottom_space_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”48px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0.5)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_tablet=”” min_height_phone=”50vh” min_height_last_edited=”on|tablet” custom_padding=”||||false|false” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nSERVICES<\/span>\u00a0\u00a0|<\/span> <\/span>what we do best<\/span><\/h1>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_toggle title=”Mail” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
MAIL SERVICES<\/strong><\/h2>\n![\"\"](\"https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/inkjetter-01-300x225.jpg\")
Just a few of the mailing services we offer:<\/strong><\/p>\n\n- Data\/List Maintenance<\/li>\n
- Mailing Lists<\/li>\n
- High Speed Ink Jetting<\/li>\n
- Mail Merge Letters<\/li>\n
- Labeling\/Tabbing<\/li>\n
- Machine Insertion<\/li>\n
- Collating & Hand Work<\/li>\n
- Polybagging & Packaging<\/li>\n
- Fulfillment Services<\/li>\n<\/ul>\n
Data\/List Maintenance<\/strong><\/h2>\nIf you already have a mailing list, let Direct Response maintain it for you. We can standardize your list according to Postal requirements and add the zip+4. We also offer NCOA (National Change of Address) service to assure your mail is delivered timely and accurately.<\/p>\n
Mailing Lists<\/strong><\/h2>\nWe can provide you with an up-to-date mailing list for virtually any market segment. Our understanding of list selection and criteria enables us to help you target the best audience for your mailing.<\/p>\n
High Speed Ink Jetting<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
Mail Merge Letters<\/strong><\/h2>\nPersonalization is available through a mail merge process. You supply the names and addresses, we imprint your letters and envelopes and make sure the items match-up correctly.<\/p>\n
Labeling\/Tabbing<\/strong><\/h2>\nHigh speed labeling and tabbing is used to meet postal regulations. Tabs of different substrates can be applied.<\/p>\n
Machine Insertion<\/strong><\/h2>\nMachine insertion is used to speed up the tedious process of stuffing printed matter into envelopes. The process is fast and eliminates timely hand insertion. Several pieces can be inserted at one time.<\/p>\n
Collating & Hand Work<\/strong><\/h2>\nSome mail projects require hands on care. We offer hand collating and insertion of odd sized pieces as well as assembling custom product packages for distribution.<\/p>\n
Polybagging & Packaging<\/strong><\/h2>\nPolybagging allows you to insert several different medias into one packet. Our equipment and polybags meet postal regulations.<\/p>\n
Shipping\/Storage\/Order Fulfillment<\/strong><\/h2>\nLet us shop for the best rates on your shipping needs. We offer storage of your inventory for quick shipping turn around. Orders filled and shipped from a central location, for fast delivery.[\/et_pb_toggle][et_pb_toggle title=”Print” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
PRINT MANAGEMENT<\/strong><\/h2>\nDirect Response can manage your printing needs. We have formed relationships with a number of quality printers, allowing us to match your particular needs with the right printer. We’ll oversee the job to assure timeliness and quality.<\/p>\n
Don’t forget we offer creative graphic design services to make your mail project one easy step for you. Let us design, print and mail your project!<\/p>\n
Call us for a competitive quote on your printing job, whether it is mailed or not!<\/p>\n
ADVERTISING SPECIALTIES<\/strong><\/h2>\nNeed an item that will make a lasting impression to promote a special event or your company name? We offer a full line of ad specialty items with your name and or company logo imprinted.<\/p>\n
This includes but is not limited to:<\/p>\n
\u2022 awards \u2022 mouse pads \u2022 mugs \u2022 coasters \u2022 calendars \u2022 bags \u2022 food gifts \u2022 boxes \u2022 pens \u2022 glassware \u2022 corporate gifts \u2022 stuffed animals \u2022 conference and trade show goodies \u2022 rulers \u2022 magnets \u2022 candy \u2022 custom\/unique items \u2022 paperweights \u2022 letter openers \u2022 toys<\/strong> \u2022 and so…..much more<\/em>!<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Design” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
GRAPHIC DESIGN<\/strong><\/h2>\nIf you know what you want to say and just need a little help in designing your mail piece \u00ad\u00ad\u2014 or if you want a professional designer to handle it all, look no further. Our Design Department can assist you. We have years of design experience creating top quality, highly visible mail pieces. And we work closely with the post office to make sure your mail piece meets postal regulations to receive the maximum postal discount.<\/p>\n
We can design a wide variety of pieces for you. Anything from labels, business cards, letterhead and brochures to posters, banners, signage and display booths. Just ask and we will deliver. If we can’t do it for you, we will try to help you find someone who can.<\/p>\n
DIRECT MAIL DESIGN CONSULTATION<\/strong><\/h2>\nHave one of our mailing experts give you advice on how to avoid costly postal penalties. Remember to call us BEFORE you print your piece and let us look at a proof of any printed material before it goes to press so you can be assured the best postal rates for your mailing and avoid costly postal penalties for any design errors.<\/p>\n
TRADE SHOW\/EXHIBIT DISPLAYS<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
We are excited to now offer Trade Show\/Exhibit Display design and production. We have teamed up with an industry leader and innovator in professional quality-built trade show exhibits. We can streamline your marketing and branding projects from conception, design, print, distribution and presentation to your industry peers and clients with captivating exhibit booths that are not only durable but make a statement and get you noticed!<\/p>\n
Tell us your marketing goals, time line and budget and we will deliver ideas and options tailored to your particular needs.<\/p>\n
To view our display and exhibit offerings, click here or on the Trade Show\/Exhibit Design link in the main menu.<\/p>\n
WEB DESIGN<\/strong><\/h2>\nWe can create a user friendly web site, with a mobile or tablet version. Or, if you have an existing site and just need us to put together a few graphics, we can do that to.<\/p>\n
Call us to discuss how we might help you in this capacity.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”FAQs” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
THE MAILING PROCESS<\/strong><\/span><\/h2>\n <\/p>\n
Address Standardization<\/strong><\/h2>\nThe first step is to run your database of names through our computer program. This makes sure that each address is standardized based on requirements from the Post Office.<\/p>\n
CASS Certification<\/strong><\/h2>\nThe next step is to add the zip+4 to the 5-digit zip codes. Performing this step allows us to get the lowest postage rates for your mailing with automation barcode information.<\/p>\n
Ink Jet Addressing<\/strong><\/h2>\nOnce the addresses have been Standardized and CASS Certified, we then ink jet the names, addresses and postal bar code directly onto the mail piece. This method has been proven to be more effective than using labels.<\/p>\n
Presorting for Postal Discounts<\/strong><\/h2>\nAfter the mail pieces have been addressed, we then separate them into bundles based on specific zip code sequences or Postal Processing center. These bundles are then rubber-banded and placed in assigned trays.<\/p>\n
Delivery to the Post Office<\/strong><\/h2>\nThe last step of your mailing is to fill out all of the paper work and deliver the mail to the Post Office.<\/p>\n
Guaranteeing Your Mail Dates<\/strong><\/h2>\nWe will need print approvals and payment of postage before we mail your job. We will give you estimated times of arrival. Please Note: We cannot be liable for Post Office delivery schedules or when the USPS will deliver your mailing.<\/p>\n
Mailing List(s) Privacy<\/strong><\/h2>\nYour mailing list will not be sold or offered for use to any other party or used for any other purpose.<\/br><\/p>\n
OPTIMIZING THE MAILING PROCESS<\/strong><\/span><\/h2>\nIn Order to Keep Costs Down & Get Your Order Out in a Timely Manner, Follow These Guidelines:<\/strong><\/p>\nProvide an electronic copy of your mailing list.<\/strong><\/h2>\n\n- Keep your original mailing list and send us a copy of your mailing list.<\/li>\n
- Provide your mailing list in one of the following file formats: ASCII Tab or Comma Delimited, Excel Spreadsheet, or DBF (database format).<\/li>\n
- Please note, Direct Response cannot assume responsibility for the accuracy of your list(s).<\/li>\n<\/ul>\n
Eliminate duplicates.<\/strong><\/h2>\n\n- Direct Response will remove duplicate names within database files at the request of the customer.<\/li>\n
- Please note, Direct Response cannot guarantee 100% accuracy of duplicate removal due to variances in the data.<\/li>\n<\/ul>\n
Avoid shortages with your mailing. We recommend printing a minimum of 3-5% extra.<\/strong><\/h2>\nIt is inevitable that some of your printed pieces will get damaged while in the printing and\/or mailing process. It is for these reasons that we recommend printing a minimum of 3-5% extra.<\/p>\n
If you wish to mail out any indicia printed materials that have been returned to you:<\/strong><\/h2>\n\n- You must place a stamp over the indicia before mailing.<\/li>\n
- Even though your cards\/envelopes have been printed with an indicia that says “Postage PAID,” you have only been charged for the pieces that have been mailed through the Post Office.<\/li>\n<\/ul>\n
If you want extra pieces returned after your mailing has been completed, simply request it.<\/strong><\/h2>\n\n- Unless specifically requested by the customer on the order form, we will not return any leftover materials, instead they are recycled.<\/li>\n<\/ul>\n
[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_last_edited=”off|phone” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n
TEAM | meet your mail & design specialists<\/h1>\n
” content_phone=”<\/p>\n
TEAM <\/strong>
\nmeet your mail & design specialists<\/h1>\n” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
TEAM\u00a0\u00a0| meet your mail & design specialists<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” custom_css_main_element=”display:flex!important;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_joe-us.jpg” title_text=”team_joe-us” show_bottom_space=”off” show_bottom_space_phone=”off” show_bottom_space_last_edited=”off|desktop” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
JOE CLINE<\/h4>\n
Mail Guru
Joe@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_weston_us.jpg” title_text=”team_weston_us” show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Weston Amos<\/h4>\n
Production Specialist
Weston@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_darlene_2.jpg” title_text=”team_darlene_2″ show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
DARLENE DICKEN<\/span><\/h4>\n
We Respond with Service<\/h2>\n<\/div>\n\nWe provide our customers with the most reliable and economical mailing and graphics services in the industry, allowing them to realize the efficiency of automation and the optimal postage savings allowed by the post office, as well as design and print management services to help our clients streamline their projects. We now offer trade show and exhibit displays\u2014integrating all your marketing needs!<\/p>\n<\/div>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_line_height=”2.3em” header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nCompany History<\/h2>\n<\/div>\n\nDirect Response, Inc. was established in 1995.<\/p>\n
The business has grown and expanded over the years both in services offered and square footage to accommodate greater efficiency. Although we have kept up with technological improvements, our goal is to do business by making sure each client’s needs are met, no matter how small or large.<\/p>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/dr_truck.jpg” title_text=”dr_truck” show_bottom_space=”off” force_fullwidth=”on” show_bottom_space_tablet=”off” show_bottom_space_phone=”on” show_bottom_space_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”48px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0.5)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_tablet=”” min_height_phone=”50vh” min_height_last_edited=”on|tablet” custom_padding=”||||false|false” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nSERVICES<\/span>\u00a0\u00a0|<\/span> <\/span>what we do best<\/span><\/h1>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_toggle title=”Mail” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
MAIL SERVICES<\/strong><\/h2>\nJust a few of the mailing services we offer:<\/strong><\/p>\n\n- Data\/List Maintenance<\/li>\n
- Mailing Lists<\/li>\n
- High Speed Ink Jetting<\/li>\n
- Mail Merge Letters<\/li>\n
- Labeling\/Tabbing<\/li>\n
- Machine Insertion<\/li>\n
- Collating & Hand Work<\/li>\n
- Polybagging & Packaging<\/li>\n
- Fulfillment Services<\/li>\n<\/ul>\n
Data\/List Maintenance<\/strong><\/h2>\nIf you already have a mailing list, let Direct Response maintain it for you. We can standardize your list according to Postal requirements and add the zip+4. We also offer NCOA (National Change of Address) service to assure your mail is delivered timely and accurately.<\/p>\n
Mailing Lists<\/strong><\/h2>\nWe can provide you with an up-to-date mailing list for virtually any market segment. Our understanding of list selection and criteria enables us to help you target the best audience for your mailing.<\/p>\n
High Speed Ink Jetting<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
Mail Merge Letters<\/strong><\/h2>\nPersonalization is available through a mail merge process. You supply the names and addresses, we imprint your letters and envelopes and make sure the items match-up correctly.<\/p>\n
Labeling\/Tabbing<\/strong><\/h2>\nHigh speed labeling and tabbing is used to meet postal regulations. Tabs of different substrates can be applied.<\/p>\n
Machine Insertion<\/strong><\/h2>\nMachine insertion is used to speed up the tedious process of stuffing printed matter into envelopes. The process is fast and eliminates timely hand insertion. Several pieces can be inserted at one time.<\/p>\n
Collating & Hand Work<\/strong><\/h2>\nSome mail projects require hands on care. We offer hand collating and insertion of odd sized pieces as well as assembling custom product packages for distribution.<\/p>\n
Polybagging & Packaging<\/strong><\/h2>\nPolybagging allows you to insert several different medias into one packet. Our equipment and polybags meet postal regulations.<\/p>\n
Shipping\/Storage\/Order Fulfillment<\/strong><\/h2>\nLet us shop for the best rates on your shipping needs. We offer storage of your inventory for quick shipping turn around. Orders filled and shipped from a central location, for fast delivery.[\/et_pb_toggle][et_pb_toggle title=”Print” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
PRINT MANAGEMENT<\/strong><\/h2>\nDirect Response can manage your printing needs. We have formed relationships with a number of quality printers, allowing us to match your particular needs with the right printer. We’ll oversee the job to assure timeliness and quality.<\/p>\n
Don’t forget we offer creative graphic design services to make your mail project one easy step for you. Let us design, print and mail your project!<\/p>\n
Call us for a competitive quote on your printing job, whether it is mailed or not!<\/p>\n
ADVERTISING SPECIALTIES<\/strong><\/h2>\nNeed an item that will make a lasting impression to promote a special event or your company name? We offer a full line of ad specialty items with your name and or company logo imprinted.<\/p>\n
This includes but is not limited to:<\/p>\n
\u2022 awards \u2022 mouse pads \u2022 mugs \u2022 coasters \u2022 calendars \u2022 bags \u2022 food gifts \u2022 boxes \u2022 pens \u2022 glassware \u2022 corporate gifts \u2022 stuffed animals \u2022 conference and trade show goodies \u2022 rulers \u2022 magnets \u2022 candy \u2022 custom\/unique items \u2022 paperweights \u2022 letter openers \u2022 toys<\/strong> \u2022 and so…..much more<\/em>!<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Design” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
GRAPHIC DESIGN<\/strong><\/h2>\nIf you know what you want to say and just need a little help in designing your mail piece \u00ad\u00ad\u2014 or if you want a professional designer to handle it all, look no further. Our Design Department can assist you. We have years of design experience creating top quality, highly visible mail pieces. And we work closely with the post office to make sure your mail piece meets postal regulations to receive the maximum postal discount.<\/p>\n
We can design a wide variety of pieces for you. Anything from labels, business cards, letterhead and brochures to posters, banners, signage and display booths. Just ask and we will deliver. If we can’t do it for you, we will try to help you find someone who can.<\/p>\n
DIRECT MAIL DESIGN CONSULTATION<\/strong><\/h2>\nHave one of our mailing experts give you advice on how to avoid costly postal penalties. Remember to call us BEFORE you print your piece and let us look at a proof of any printed material before it goes to press so you can be assured the best postal rates for your mailing and avoid costly postal penalties for any design errors.<\/p>\n
TRADE SHOW\/EXHIBIT DISPLAYS<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
We are excited to now offer Trade Show\/Exhibit Display design and production. We have teamed up with an industry leader and innovator in professional quality-built trade show exhibits. We can streamline your marketing and branding projects from conception, design, print, distribution and presentation to your industry peers and clients with captivating exhibit booths that are not only durable but make a statement and get you noticed!<\/p>\n
Tell us your marketing goals, time line and budget and we will deliver ideas and options tailored to your particular needs.<\/p>\n
To view our display and exhibit offerings, click here or on the Trade Show\/Exhibit Design link in the main menu.<\/p>\n
WEB DESIGN<\/strong><\/h2>\nWe can create a user friendly web site, with a mobile or tablet version. Or, if you have an existing site and just need us to put together a few graphics, we can do that to.<\/p>\n
Call us to discuss how we might help you in this capacity.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”FAQs” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
THE MAILING PROCESS<\/strong><\/span><\/h2>\n <\/p>\n
Address Standardization<\/strong><\/h2>\nThe first step is to run your database of names through our computer program. This makes sure that each address is standardized based on requirements from the Post Office.<\/p>\n
CASS Certification<\/strong><\/h2>\nThe next step is to add the zip+4 to the 5-digit zip codes. Performing this step allows us to get the lowest postage rates for your mailing with automation barcode information.<\/p>\n
Ink Jet Addressing<\/strong><\/h2>\nOnce the addresses have been Standardized and CASS Certified, we then ink jet the names, addresses and postal bar code directly onto the mail piece. This method has been proven to be more effective than using labels.<\/p>\n
Presorting for Postal Discounts<\/strong><\/h2>\nAfter the mail pieces have been addressed, we then separate them into bundles based on specific zip code sequences or Postal Processing center. These bundles are then rubber-banded and placed in assigned trays.<\/p>\n
Delivery to the Post Office<\/strong><\/h2>\nThe last step of your mailing is to fill out all of the paper work and deliver the mail to the Post Office.<\/p>\n
Guaranteeing Your Mail Dates<\/strong><\/h2>\nWe will need print approvals and payment of postage before we mail your job. We will give you estimated times of arrival. Please Note: We cannot be liable for Post Office delivery schedules or when the USPS will deliver your mailing.<\/p>\n
Mailing List(s) Privacy<\/strong><\/h2>\nYour mailing list will not be sold or offered for use to any other party or used for any other purpose.<\/br><\/p>\n
OPTIMIZING THE MAILING PROCESS<\/strong><\/span><\/h2>\nIn Order to Keep Costs Down & Get Your Order Out in a Timely Manner, Follow These Guidelines:<\/strong><\/p>\nProvide an electronic copy of your mailing list.<\/strong><\/h2>\n\n- Keep your original mailing list and send us a copy of your mailing list.<\/li>\n
- Provide your mailing list in one of the following file formats: ASCII Tab or Comma Delimited, Excel Spreadsheet, or DBF (database format).<\/li>\n
- Please note, Direct Response cannot assume responsibility for the accuracy of your list(s).<\/li>\n<\/ul>\n
Eliminate duplicates.<\/strong><\/h2>\n\n- Direct Response will remove duplicate names within database files at the request of the customer.<\/li>\n
- Please note, Direct Response cannot guarantee 100% accuracy of duplicate removal due to variances in the data.<\/li>\n<\/ul>\n
Avoid shortages with your mailing. We recommend printing a minimum of 3-5% extra.<\/strong><\/h2>\nIt is inevitable that some of your printed pieces will get damaged while in the printing and\/or mailing process. It is for these reasons that we recommend printing a minimum of 3-5% extra.<\/p>\n
If you wish to mail out any indicia printed materials that have been returned to you:<\/strong><\/h2>\n\n- You must place a stamp over the indicia before mailing.<\/li>\n
- Even though your cards\/envelopes have been printed with an indicia that says “Postage PAID,” you have only been charged for the pieces that have been mailed through the Post Office.<\/li>\n<\/ul>\n
If you want extra pieces returned after your mailing has been completed, simply request it.<\/strong><\/h2>\n\n- Unless specifically requested by the customer on the order form, we will not return any leftover materials, instead they are recycled.<\/li>\n<\/ul>\n
[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_last_edited=”off|phone” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n
TEAM | meet your mail & design specialists<\/h1>\n
” content_phone=”<\/p>\n
TEAM <\/strong>
\nmeet your mail & design specialists<\/h1>\n” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
TEAM\u00a0\u00a0| meet your mail & design specialists<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” custom_css_main_element=”display:flex!important;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_joe-us.jpg” title_text=”team_joe-us” show_bottom_space=”off” show_bottom_space_phone=”off” show_bottom_space_last_edited=”off|desktop” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
JOE CLINE<\/h4>\n
Mail Guru
Joe@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_weston_us.jpg” title_text=”team_weston_us” show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Weston Amos<\/h4>\n
Production Specialist
Weston@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_darlene_2.jpg” title_text=”team_darlene_2″ show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
DARLENE DICKEN<\/span><\/h4>\n
We provide our customers with the most reliable and economical mailing and graphics services in the industry, allowing them to realize the efficiency of automation and the optimal postage savings allowed by the post office, as well as design and print management services to help our clients streamline their projects. We now offer trade show and exhibit displays\u2014integrating all your marketing needs!<\/p>\n<\/div>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_line_height=”2.3em” header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Company History<\/h2>\n<\/div>\n\nDirect Response, Inc. was established in 1995.<\/p>\n
The business has grown and expanded over the years both in services offered and square footage to accommodate greater efficiency. Although we have kept up with technological improvements, our goal is to do business by making sure each client’s needs are met, no matter how small or large.<\/p>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/dr_truck.jpg” title_text=”dr_truck” show_bottom_space=”off” force_fullwidth=”on” show_bottom_space_tablet=”off” show_bottom_space_phone=”on” show_bottom_space_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”48px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0.5)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_tablet=”” min_height_phone=”50vh” min_height_last_edited=”on|tablet” custom_padding=”||||false|false” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nSERVICES<\/span>\u00a0\u00a0|<\/span> <\/span>what we do best<\/span><\/h1>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_toggle title=”Mail” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
MAIL SERVICES<\/strong><\/h2>\nJust a few of the mailing services we offer:<\/strong><\/p>\n\n- Data\/List Maintenance<\/li>\n
- Mailing Lists<\/li>\n
- High Speed Ink Jetting<\/li>\n
- Mail Merge Letters<\/li>\n
- Labeling\/Tabbing<\/li>\n
- Machine Insertion<\/li>\n
- Collating & Hand Work<\/li>\n
- Polybagging & Packaging<\/li>\n
- Fulfillment Services<\/li>\n<\/ul>\n
Data\/List Maintenance<\/strong><\/h2>\nIf you already have a mailing list, let Direct Response maintain it for you. We can standardize your list according to Postal requirements and add the zip+4. We also offer NCOA (National Change of Address) service to assure your mail is delivered timely and accurately.<\/p>\n
Mailing Lists<\/strong><\/h2>\nWe can provide you with an up-to-date mailing list for virtually any market segment. Our understanding of list selection and criteria enables us to help you target the best audience for your mailing.<\/p>\n
High Speed Ink Jetting<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
Mail Merge Letters<\/strong><\/h2>\nPersonalization is available through a mail merge process. You supply the names and addresses, we imprint your letters and envelopes and make sure the items match-up correctly.<\/p>\n
Labeling\/Tabbing<\/strong><\/h2>\nHigh speed labeling and tabbing is used to meet postal regulations. Tabs of different substrates can be applied.<\/p>\n
Machine Insertion<\/strong><\/h2>\nMachine insertion is used to speed up the tedious process of stuffing printed matter into envelopes. The process is fast and eliminates timely hand insertion. Several pieces can be inserted at one time.<\/p>\n
Collating & Hand Work<\/strong><\/h2>\nSome mail projects require hands on care. We offer hand collating and insertion of odd sized pieces as well as assembling custom product packages for distribution.<\/p>\n
Polybagging & Packaging<\/strong><\/h2>\nPolybagging allows you to insert several different medias into one packet. Our equipment and polybags meet postal regulations.<\/p>\n
Shipping\/Storage\/Order Fulfillment<\/strong><\/h2>\nLet us shop for the best rates on your shipping needs. We offer storage of your inventory for quick shipping turn around. Orders filled and shipped from a central location, for fast delivery.[\/et_pb_toggle][et_pb_toggle title=”Print” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
PRINT MANAGEMENT<\/strong><\/h2>\nDirect Response can manage your printing needs. We have formed relationships with a number of quality printers, allowing us to match your particular needs with the right printer. We’ll oversee the job to assure timeliness and quality.<\/p>\n
Don’t forget we offer creative graphic design services to make your mail project one easy step for you. Let us design, print and mail your project!<\/p>\n
Call us for a competitive quote on your printing job, whether it is mailed or not!<\/p>\n
ADVERTISING SPECIALTIES<\/strong><\/h2>\nNeed an item that will make a lasting impression to promote a special event or your company name? We offer a full line of ad specialty items with your name and or company logo imprinted.<\/p>\n
This includes but is not limited to:<\/p>\n
\u2022 awards \u2022 mouse pads \u2022 mugs \u2022 coasters \u2022 calendars \u2022 bags \u2022 food gifts \u2022 boxes \u2022 pens \u2022 glassware \u2022 corporate gifts \u2022 stuffed animals \u2022 conference and trade show goodies \u2022 rulers \u2022 magnets \u2022 candy \u2022 custom\/unique items \u2022 paperweights \u2022 letter openers \u2022 toys<\/strong> \u2022 and so…..much more<\/em>!<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Design” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
GRAPHIC DESIGN<\/strong><\/h2>\nIf you know what you want to say and just need a little help in designing your mail piece \u00ad\u00ad\u2014 or if you want a professional designer to handle it all, look no further. Our Design Department can assist you. We have years of design experience creating top quality, highly visible mail pieces. And we work closely with the post office to make sure your mail piece meets postal regulations to receive the maximum postal discount.<\/p>\n
We can design a wide variety of pieces for you. Anything from labels, business cards, letterhead and brochures to posters, banners, signage and display booths. Just ask and we will deliver. If we can’t do it for you, we will try to help you find someone who can.<\/p>\n
DIRECT MAIL DESIGN CONSULTATION<\/strong><\/h2>\nHave one of our mailing experts give you advice on how to avoid costly postal penalties. Remember to call us BEFORE you print your piece and let us look at a proof of any printed material before it goes to press so you can be assured the best postal rates for your mailing and avoid costly postal penalties for any design errors.<\/p>\n
TRADE SHOW\/EXHIBIT DISPLAYS<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
We are excited to now offer Trade Show\/Exhibit Display design and production. We have teamed up with an industry leader and innovator in professional quality-built trade show exhibits. We can streamline your marketing and branding projects from conception, design, print, distribution and presentation to your industry peers and clients with captivating exhibit booths that are not only durable but make a statement and get you noticed!<\/p>\n
Tell us your marketing goals, time line and budget and we will deliver ideas and options tailored to your particular needs.<\/p>\n
To view our display and exhibit offerings, click here or on the Trade Show\/Exhibit Design link in the main menu.<\/p>\n
WEB DESIGN<\/strong><\/h2>\nWe can create a user friendly web site, with a mobile or tablet version. Or, if you have an existing site and just need us to put together a few graphics, we can do that to.<\/p>\n
Call us to discuss how we might help you in this capacity.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”FAQs” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
THE MAILING PROCESS<\/strong><\/span><\/h2>\n <\/p>\n
Address Standardization<\/strong><\/h2>\nThe first step is to run your database of names through our computer program. This makes sure that each address is standardized based on requirements from the Post Office.<\/p>\n
CASS Certification<\/strong><\/h2>\nThe next step is to add the zip+4 to the 5-digit zip codes. Performing this step allows us to get the lowest postage rates for your mailing with automation barcode information.<\/p>\n
Ink Jet Addressing<\/strong><\/h2>\nOnce the addresses have been Standardized and CASS Certified, we then ink jet the names, addresses and postal bar code directly onto the mail piece. This method has been proven to be more effective than using labels.<\/p>\n
Presorting for Postal Discounts<\/strong><\/h2>\nAfter the mail pieces have been addressed, we then separate them into bundles based on specific zip code sequences or Postal Processing center. These bundles are then rubber-banded and placed in assigned trays.<\/p>\n
Delivery to the Post Office<\/strong><\/h2>\nThe last step of your mailing is to fill out all of the paper work and deliver the mail to the Post Office.<\/p>\n
Guaranteeing Your Mail Dates<\/strong><\/h2>\nWe will need print approvals and payment of postage before we mail your job. We will give you estimated times of arrival. Please Note: We cannot be liable for Post Office delivery schedules or when the USPS will deliver your mailing.<\/p>\n
Mailing List(s) Privacy<\/strong><\/h2>\nYour mailing list will not be sold or offered for use to any other party or used for any other purpose.<\/br><\/p>\n
OPTIMIZING THE MAILING PROCESS<\/strong><\/span><\/h2>\nIn Order to Keep Costs Down & Get Your Order Out in a Timely Manner, Follow These Guidelines:<\/strong><\/p>\nProvide an electronic copy of your mailing list.<\/strong><\/h2>\n\n- Keep your original mailing list and send us a copy of your mailing list.<\/li>\n
- Provide your mailing list in one of the following file formats: ASCII Tab or Comma Delimited, Excel Spreadsheet, or DBF (database format).<\/li>\n
- Please note, Direct Response cannot assume responsibility for the accuracy of your list(s).<\/li>\n<\/ul>\n
Eliminate duplicates.<\/strong><\/h2>\n\n- Direct Response will remove duplicate names within database files at the request of the customer.<\/li>\n
- Please note, Direct Response cannot guarantee 100% accuracy of duplicate removal due to variances in the data.<\/li>\n<\/ul>\n
Avoid shortages with your mailing. We recommend printing a minimum of 3-5% extra.<\/strong><\/h2>\nIt is inevitable that some of your printed pieces will get damaged while in the printing and\/or mailing process. It is for these reasons that we recommend printing a minimum of 3-5% extra.<\/p>\n
If you wish to mail out any indicia printed materials that have been returned to you:<\/strong><\/h2>\n\n- You must place a stamp over the indicia before mailing.<\/li>\n
- Even though your cards\/envelopes have been printed with an indicia that says “Postage PAID,” you have only been charged for the pieces that have been mailed through the Post Office.<\/li>\n<\/ul>\n
If you want extra pieces returned after your mailing has been completed, simply request it.<\/strong><\/h2>\n\n- Unless specifically requested by the customer on the order form, we will not return any leftover materials, instead they are recycled.<\/li>\n<\/ul>\n
[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_last_edited=”off|phone” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n
TEAM | meet your mail & design specialists<\/h1>\n
” content_phone=”<\/p>\n
TEAM <\/strong>
\nmeet your mail & design specialists<\/h1>\n” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
TEAM\u00a0\u00a0| meet your mail & design specialists<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” custom_css_main_element=”display:flex!important;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_joe-us.jpg” title_text=”team_joe-us” show_bottom_space=”off” show_bottom_space_phone=”off” show_bottom_space_last_edited=”off|desktop” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
JOE CLINE<\/h4>\n
Mail Guru
Joe@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_weston_us.jpg” title_text=”team_weston_us” show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Weston Amos<\/h4>\n
Production Specialist
Weston@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_darlene_2.jpg” title_text=”team_darlene_2″ show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
DARLENE DICKEN<\/span><\/h4>\n
Direct Response, Inc. was established in 1995.<\/p>\n
The business has grown and expanded over the years both in services offered and square footage to accommodate greater efficiency. Although we have kept up with technological improvements, our goal is to do business by making sure each client’s needs are met, no matter how small or large.<\/p>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/dr_truck.jpg” title_text=”dr_truck” show_bottom_space=”off” force_fullwidth=”on” show_bottom_space_tablet=”off” show_bottom_space_phone=”on” show_bottom_space_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”48px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0.5)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_tablet=”” min_height_phone=”50vh” min_height_last_edited=”on|tablet” custom_padding=”||||false|false” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
SERVICES<\/span>\u00a0\u00a0|<\/span> <\/span>what we do best<\/span><\/h1>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_toggle title=”Mail” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
MAIL SERVICES<\/strong><\/h2>\nJust a few of the mailing services we offer:<\/strong><\/p>\n\n- Data\/List Maintenance<\/li>\n
- Mailing Lists<\/li>\n
- High Speed Ink Jetting<\/li>\n
- Mail Merge Letters<\/li>\n
- Labeling\/Tabbing<\/li>\n
- Machine Insertion<\/li>\n
- Collating & Hand Work<\/li>\n
- Polybagging & Packaging<\/li>\n
- Fulfillment Services<\/li>\n<\/ul>\n
Data\/List Maintenance<\/strong><\/h2>\nIf you already have a mailing list, let Direct Response maintain it for you. We can standardize your list according to Postal requirements and add the zip+4. We also offer NCOA (National Change of Address) service to assure your mail is delivered timely and accurately.<\/p>\n
Mailing Lists<\/strong><\/h2>\nWe can provide you with an up-to-date mailing list for virtually any market segment. Our understanding of list selection and criteria enables us to help you target the best audience for your mailing.<\/p>\n
High Speed Ink Jetting<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
Mail Merge Letters<\/strong><\/h2>\nPersonalization is available through a mail merge process. You supply the names and addresses, we imprint your letters and envelopes and make sure the items match-up correctly.<\/p>\n
Labeling\/Tabbing<\/strong><\/h2>\nHigh speed labeling and tabbing is used to meet postal regulations. Tabs of different substrates can be applied.<\/p>\n
Machine Insertion<\/strong><\/h2>\nMachine insertion is used to speed up the tedious process of stuffing printed matter into envelopes. The process is fast and eliminates timely hand insertion. Several pieces can be inserted at one time.<\/p>\n
Collating & Hand Work<\/strong><\/h2>\nSome mail projects require hands on care. We offer hand collating and insertion of odd sized pieces as well as assembling custom product packages for distribution.<\/p>\n
Polybagging & Packaging<\/strong><\/h2>\nPolybagging allows you to insert several different medias into one packet. Our equipment and polybags meet postal regulations.<\/p>\n
Shipping\/Storage\/Order Fulfillment<\/strong><\/h2>\nLet us shop for the best rates on your shipping needs. We offer storage of your inventory for quick shipping turn around. Orders filled and shipped from a central location, for fast delivery.[\/et_pb_toggle][et_pb_toggle title=”Print” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
PRINT MANAGEMENT<\/strong><\/h2>\nDirect Response can manage your printing needs. We have formed relationships with a number of quality printers, allowing us to match your particular needs with the right printer. We’ll oversee the job to assure timeliness and quality.<\/p>\n
Don’t forget we offer creative graphic design services to make your mail project one easy step for you. Let us design, print and mail your project!<\/p>\n
Call us for a competitive quote on your printing job, whether it is mailed or not!<\/p>\n
ADVERTISING SPECIALTIES<\/strong><\/h2>\nNeed an item that will make a lasting impression to promote a special event or your company name? We offer a full line of ad specialty items with your name and or company logo imprinted.<\/p>\n
This includes but is not limited to:<\/p>\n
\u2022 awards \u2022 mouse pads \u2022 mugs \u2022 coasters \u2022 calendars \u2022 bags \u2022 food gifts \u2022 boxes \u2022 pens \u2022 glassware \u2022 corporate gifts \u2022 stuffed animals \u2022 conference and trade show goodies \u2022 rulers \u2022 magnets \u2022 candy \u2022 custom\/unique items \u2022 paperweights \u2022 letter openers \u2022 toys<\/strong> \u2022 and so…..much more<\/em>!<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Design” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
GRAPHIC DESIGN<\/strong><\/h2>\nIf you know what you want to say and just need a little help in designing your mail piece \u00ad\u00ad\u2014 or if you want a professional designer to handle it all, look no further. Our Design Department can assist you. We have years of design experience creating top quality, highly visible mail pieces. And we work closely with the post office to make sure your mail piece meets postal regulations to receive the maximum postal discount.<\/p>\n
We can design a wide variety of pieces for you. Anything from labels, business cards, letterhead and brochures to posters, banners, signage and display booths. Just ask and we will deliver. If we can’t do it for you, we will try to help you find someone who can.<\/p>\n
DIRECT MAIL DESIGN CONSULTATION<\/strong><\/h2>\nHave one of our mailing experts give you advice on how to avoid costly postal penalties. Remember to call us BEFORE you print your piece and let us look at a proof of any printed material before it goes to press so you can be assured the best postal rates for your mailing and avoid costly postal penalties for any design errors.<\/p>\n
TRADE SHOW\/EXHIBIT DISPLAYS<\/strong><\/h2>\nHigh speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n
We are excited to now offer Trade Show\/Exhibit Display design and production. We have teamed up with an industry leader and innovator in professional quality-built trade show exhibits. We can streamline your marketing and branding projects from conception, design, print, distribution and presentation to your industry peers and clients with captivating exhibit booths that are not only durable but make a statement and get you noticed!<\/p>\n
Tell us your marketing goals, time line and budget and we will deliver ideas and options tailored to your particular needs.<\/p>\n
To view our display and exhibit offerings, click here or on the Trade Show\/Exhibit Design link in the main menu.<\/p>\n
WEB DESIGN<\/strong><\/h2>\nWe can create a user friendly web site, with a mobile or tablet version. Or, if you have an existing site and just need us to put together a few graphics, we can do that to.<\/p>\n
Call us to discuss how we might help you in this capacity.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”FAQs” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
THE MAILING PROCESS<\/strong><\/span><\/h2>\n <\/p>\n
Address Standardization<\/strong><\/h2>\nThe first step is to run your database of names through our computer program. This makes sure that each address is standardized based on requirements from the Post Office.<\/p>\n
CASS Certification<\/strong><\/h2>\nThe next step is to add the zip+4 to the 5-digit zip codes. Performing this step allows us to get the lowest postage rates for your mailing with automation barcode information.<\/p>\n
Ink Jet Addressing<\/strong><\/h2>\nOnce the addresses have been Standardized and CASS Certified, we then ink jet the names, addresses and postal bar code directly onto the mail piece. This method has been proven to be more effective than using labels.<\/p>\n
Presorting for Postal Discounts<\/strong><\/h2>\nAfter the mail pieces have been addressed, we then separate them into bundles based on specific zip code sequences or Postal Processing center. These bundles are then rubber-banded and placed in assigned trays.<\/p>\n
Delivery to the Post Office<\/strong><\/h2>\nThe last step of your mailing is to fill out all of the paper work and deliver the mail to the Post Office.<\/p>\n
Guaranteeing Your Mail Dates<\/strong><\/h2>\nWe will need print approvals and payment of postage before we mail your job. We will give you estimated times of arrival. Please Note: We cannot be liable for Post Office delivery schedules or when the USPS will deliver your mailing.<\/p>\n
Mailing List(s) Privacy<\/strong><\/h2>\nYour mailing list will not be sold or offered for use to any other party or used for any other purpose.<\/br><\/p>\n
OPTIMIZING THE MAILING PROCESS<\/strong><\/span><\/h2>\nIn Order to Keep Costs Down & Get Your Order Out in a Timely Manner, Follow These Guidelines:<\/strong><\/p>\nProvide an electronic copy of your mailing list.<\/strong><\/h2>\n\n- Keep your original mailing list and send us a copy of your mailing list.<\/li>\n
- Provide your mailing list in one of the following file formats: ASCII Tab or Comma Delimited, Excel Spreadsheet, or DBF (database format).<\/li>\n
- Please note, Direct Response cannot assume responsibility for the accuracy of your list(s).<\/li>\n<\/ul>\n
Eliminate duplicates.<\/strong><\/h2>\n\n- Direct Response will remove duplicate names within database files at the request of the customer.<\/li>\n
- Please note, Direct Response cannot guarantee 100% accuracy of duplicate removal due to variances in the data.<\/li>\n<\/ul>\n
Avoid shortages with your mailing. We recommend printing a minimum of 3-5% extra.<\/strong><\/h2>\nIt is inevitable that some of your printed pieces will get damaged while in the printing and\/or mailing process. It is for these reasons that we recommend printing a minimum of 3-5% extra.<\/p>\n
If you wish to mail out any indicia printed materials that have been returned to you:<\/strong><\/h2>\n\n- You must place a stamp over the indicia before mailing.<\/li>\n
- Even though your cards\/envelopes have been printed with an indicia that says “Postage PAID,” you have only been charged for the pieces that have been mailed through the Post Office.<\/li>\n<\/ul>\n
If you want extra pieces returned after your mailing has been completed, simply request it.<\/strong><\/h2>\n\n- Unless specifically requested by the customer on the order form, we will not return any leftover materials, instead they are recycled.<\/li>\n<\/ul>\n
[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_last_edited=”off|phone” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n
TEAM | meet your mail & design specialists<\/h1>\n
” content_phone=”<\/p>\n
TEAM <\/strong>
\nmeet your mail & design specialists<\/h1>\n” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
TEAM\u00a0\u00a0| meet your mail & design specialists<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” custom_css_main_element=”display:flex!important;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_joe-us.jpg” title_text=”team_joe-us” show_bottom_space=”off” show_bottom_space_phone=”off” show_bottom_space_last_edited=”off|desktop” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
JOE CLINE<\/h4>\n
Mail Guru
Joe@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_weston_us.jpg” title_text=”team_weston_us” show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Weston Amos<\/h4>\n
Production Specialist
Weston@directresponseky.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_darlene_2.jpg” title_text=”team_darlene_2″ show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
DARLENE DICKEN<\/span><\/h4>\n
If you already have a mailing list, let Direct Response maintain it for you. We can standardize your list according to Postal requirements and add the zip+4. We also offer NCOA (National Change of Address) service to assure your mail is delivered timely and accurately.<\/p>\n We can provide you with an up-to-date mailing list for virtually any market segment. Our understanding of list selection and criteria enables us to help you target the best audience for your mailing.<\/p>\n High speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n Personalization is available through a mail merge process. You supply the names and addresses, we imprint your letters and envelopes and make sure the items match-up correctly.<\/p>\n High speed labeling and tabbing is used to meet postal regulations. Tabs of different substrates can be applied.<\/p>\n Machine insertion is used to speed up the tedious process of stuffing printed matter into envelopes. The process is fast and eliminates timely hand insertion. Several pieces can be inserted at one time.<\/p>\n Some mail projects require hands on care. We offer hand collating and insertion of odd sized pieces as well as assembling custom product packages for distribution.<\/p>\n Polybagging allows you to insert several different medias into one packet. Our equipment and polybags meet postal regulations.<\/p>\n Let us shop for the best rates on your shipping needs. We offer storage of your inventory for quick shipping turn around. Orders filled and shipped from a central location, for fast delivery.[\/et_pb_toggle][et_pb_toggle title=”Print” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Direct Response can manage your printing needs. We have formed relationships with a number of quality printers, allowing us to match your particular needs with the right printer. We’ll oversee the job to assure timeliness and quality.<\/p>\n Don’t forget we offer creative graphic design services to make your mail project one easy step for you. Let us design, print and mail your project!<\/p>\n Call us for a competitive quote on your printing job, whether it is mailed or not!<\/p>\n Need an item that will make a lasting impression to promote a special event or your company name? We offer a full line of ad specialty items with your name and or company logo imprinted.<\/p>\n This includes but is not limited to:<\/p>\n \u2022 awards \u2022 mouse pads \u2022 mugs \u2022 coasters \u2022 calendars \u2022 bags \u2022 food gifts \u2022 boxes \u2022 pens \u2022 glassware \u2022 corporate gifts \u2022 stuffed animals \u2022 conference and trade show goodies \u2022 rulers \u2022 magnets \u2022 candy \u2022 custom\/unique items \u2022 paperweights \u2022 letter openers \u2022 toys<\/strong> \u2022 and so…..much more<\/em>!<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Design” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n If you know what you want to say and just need a little help in designing your mail piece \u00ad\u00ad\u2014 or if you want a professional designer to handle it all, look no further. Our Design Department can assist you. We have years of design experience creating top quality, highly visible mail pieces. And we work closely with the post office to make sure your mail piece meets postal regulations to receive the maximum postal discount.<\/p>\n We can design a wide variety of pieces for you. Anything from labels, business cards, letterhead and brochures to posters, banners, signage and display booths. Just ask and we will deliver. If we can’t do it for you, we will try to help you find someone who can.<\/p>\n Have one of our mailing experts give you advice on how to avoid costly postal penalties. Remember to call us BEFORE you print your piece and let us look at a proof of any printed material before it goes to press so you can be assured the best postal rates for your mailing and avoid costly postal penalties for any design errors.<\/p>\n High speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.<\/p>\n We are excited to now offer Trade Show\/Exhibit Display design and production. We have teamed up with an industry leader and innovator in professional quality-built trade show exhibits. We can streamline your marketing and branding projects from conception, design, print, distribution and presentation to your industry peers and clients with captivating exhibit booths that are not only durable but make a statement and get you noticed!<\/p>\n Tell us your marketing goals, time line and budget and we will deliver ideas and options tailored to your particular needs.<\/p>\n To view our display and exhibit offerings, click here or on the Trade Show\/Exhibit Design link in the main menu.<\/p>\n We can create a user friendly web site, with a mobile or tablet version. Or, if you have an existing site and just need us to put together a few graphics, we can do that to.<\/p>\n Call us to discuss how we might help you in this capacity.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”FAQs” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|600||on|||||” custom_css_free_form=”h2 {|| font-size: 20px; \/* Relative to parent font-size *\/|| \/* or *\/|| color: #6bbc45; \/* Hexadecimal color code *\/|| \t\tdisplay: inline-block;|| \t\tmargin-top: 18px; \/* Adds 30 pixels of space above the inline-block h2 *\/|| }” border_width_all=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\n The first step is to run your database of names through our computer program. This makes sure that each address is standardized based on requirements from the Post Office.<\/p>\n The next step is to add the zip+4 to the 5-digit zip codes. Performing this step allows us to get the lowest postage rates for your mailing with automation barcode information.<\/p>\n Once the addresses have been Standardized and CASS Certified, we then ink jet the names, addresses and postal bar code directly onto the mail piece. This method has been proven to be more effective than using labels.<\/p>\n After the mail pieces have been addressed, we then separate them into bundles based on specific zip code sequences or Postal Processing center. These bundles are then rubber-banded and placed in assigned trays.<\/p>\n The last step of your mailing is to fill out all of the paper work and deliver the mail to the Post Office.<\/p>\n We will need print approvals and payment of postage before we mail your job. We will give you estimated times of arrival. Please Note: We cannot be liable for Post Office delivery schedules or when the USPS will deliver your mailing.<\/p>\n Your mailing list will not be sold or offered for use to any other party or used for any other purpose.<\/br><\/p>\n In Order to Keep Costs Down & Get Your Order Out in a Timely Manner, Follow These Guidelines:<\/strong><\/p>\n It is inevitable that some of your printed pieces will get damaged while in the printing and\/or mailing process. It is for these reasons that we recommend printing a minimum of 3-5% extra.<\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FINISH THIS!” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(244,244,244,0)” background_enable_image=”off” background_position=”bottom_center” background_vertical_offset=”-56px” min_height_last_edited=”off|phone” border_width_top=”1px” border_color_top=”rgba(0,0,0,0.43)” border_style_top=”dashed” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n ” content_phone=”<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” header_text_color=”#6bbc45″ header_2_font=”|600|||||||” header_2_text_color=”#6bbc45″ header_2_font_size=”20px” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” custom_css_main_element=”display:flex!important;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_joe-us.jpg” title_text=”team_joe-us” show_bottom_space=”off” show_bottom_space_phone=”off” show_bottom_space_last_edited=”off|desktop” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Mail Guru [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_weston_us.jpg” title_text=”team_weston_us” show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Production Specialist [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/directresponseky.com\/wp-content\/uploads\/2025\/10\/team_darlene_2.jpg” title_text=”team_darlene_2″ show_bottom_space=”off” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#E09900″ max_width_tablet=”250px” max_width_phone=”220px” max_width_last_edited=”on|tablet” custom_margin=”||12px||false|false” custom_padding=”||12px||false|false” custom_padding_tablet=”||12px||false|false” custom_padding_phone=”||12px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nJust a few of the mailing services we offer:<\/strong><\/p>\n\n
Data\/List Maintenance<\/strong><\/h2>\n
Mailing Lists<\/strong><\/h2>\n
High Speed Ink Jetting<\/strong><\/h2>\n
Mail Merge Letters<\/strong><\/h2>\n
Labeling\/Tabbing<\/strong><\/h2>\n
Machine Insertion<\/strong><\/h2>\n
Collating & Hand Work<\/strong><\/h2>\n
Polybagging & Packaging<\/strong><\/h2>\n
Shipping\/Storage\/Order Fulfillment<\/strong><\/h2>\n
PRINT MANAGEMENT<\/strong><\/h2>\n
ADVERTISING SPECIALTIES<\/strong><\/h2>\n
GRAPHIC DESIGN<\/strong><\/h2>\n
DIRECT MAIL DESIGN CONSULTATION<\/strong><\/h2>\n
TRADE SHOW\/EXHIBIT DISPLAYS<\/strong><\/h2>\n
WEB DESIGN<\/strong><\/h2>\n
THE MAILING PROCESS<\/strong><\/span><\/h2>\n
Address Standardization<\/strong><\/h2>\n
CASS Certification<\/strong><\/h2>\n
Ink Jet Addressing<\/strong><\/h2>\n
Presorting for Postal Discounts<\/strong><\/h2>\n
Delivery to the Post Office<\/strong><\/h2>\n
Guaranteeing Your Mail Dates<\/strong><\/h2>\n
Mailing List(s) Privacy<\/strong><\/h2>\n
OPTIMIZING THE MAILING PROCESS<\/strong><\/span><\/h2>\n
Provide an electronic copy of your mailing list.<\/strong><\/h2>\n
\n
Eliminate duplicates.<\/strong><\/h2>\n
\n
Avoid shortages with your mailing. We recommend printing a minimum of 3-5% extra.<\/strong><\/h2>\n
If you wish to mail out any indicia printed materials that have been returned to you:<\/strong><\/h2>\n
\n
If you want extra pieces returned after your mailing has been completed, simply request it.<\/strong><\/h2>\n
\n
TEAM | meet your mail & design specialists<\/h1>\n
TEAM <\/strong>
\nmeet your mail & design specialists<\/h1>\nTEAM\u00a0\u00a0| meet your mail & design specialists<\/h1>\n
JOE CLINE<\/h4>\n
Joe@directresponseky.com<\/a><\/p>\nWeston Amos<\/h4>\n
Weston@directresponseky.com<\/a><\/p>\nDARLENE DICKEN<\/span><\/h4>\n